around here it's full steam ahead with GET TO WORK BOOK. I am thankful for your comments and excitement yesterday (I think I answered all of the questions that came up). This has been (by far) the most expensive project I've ever taken on. It's also been the longest runway to actual launch. These two things have made the process feel, among other things, lonely. It is scary to put so much money out there and to spend so much time on something (that for me is) un-tested. Outside of the product design, there are many decisions to be made. I talk them out. I write them out. I spreadsheet them out, but at the end of the day, it's finding that healthy balance between taking a leap and keeping my feet on solid ground. In these painful, scary, exhilarating, heart-pounding moments, I wish I had a CFO who knew and cared as much about my business as I do to turn to and say "what's your take?" And then I remember I am that CFO, no one will ever care as much as I do and my take is, "GET IT."
around here I'm playing with my email newsletter strategy. We're getting to the end of MAKE29! Final product details headed to you Monday which means many things, including that I need a new way to use my newsletter to provide interesting content and connect in yet another way online. Look for a special (and very honest) podcast episode about that soon.
around here we're looking forward to four days off as a family. Due to some scheduling magic (read: working Thanksgiving, Christmas and the weekend after New Years), Paul has an extra long weekend. To celebrate, I got ahead on work this week so I can join Ellerie and Paul and take a slow slide into next week. We're getting coffee. We're going to the zoo. We're taking long walks. We're laying around and doing nothing. Lazy weekends at home are what my dreams are made of. (In addition to dreams about flawless product launches that pay off big time.) ;)
have a good one, folks. thanks again for your feedback about my crazy variety of posts this week.